How to buy art online:
-Consider your overall budget; buy fewer works at a higher individual price
-Find a trustworthy source: a gallery or auction house whom you trust will guarantee your purchase, speak to an art advisor, or ask an appraiser for a professional opinion of value before committing to the sale
-Consider buying fraud protection insurance for larger purchases
-Develop an entire dossier around the work before buying; ask the right questions
-Ask the seller to provide many images, include close ups of signature or any areas of condition concerns, include images of the backside of the work as well
-Condition and authenticity are important for value; ask for a report, get a certificate
-How do you know if a price is fair? Either buy with a big, well-known gallery who will support their artists by advancing their careers and increasing the value of their artwork, or you can buy more speculatively- you might get a better deal when buying, but the trajectory of the artist can be more uncertain
-Buy what you love, buy with your eyes first, but then buy with your ears; listen to your research
-We have entered into a new era; online auctions are here to stay, enjoy the newfound transparency in the marketplace
Selling art online:
-Consider getting an appraisal by a trusted certified professional before approaching a dealer, gallery or third party; know the value of your piece/collection first